Like many orchestras, the California Symphony saw the need to attract younger concertgoers. Instead of hiring a consultant, they spoke directly with the people they were trying to reach about the assumptions and perceptions that were keeping them out of the concert hall. This led to changes in their website and their marketing approaches to help newcomers feel more welcome. We’d love for BSO fans to read this article and share your reactions. How would you encourage more people to experience the beauty and power of live orchestral music?
Please check out this article, and come back to our website and add your comments.
|Lend Us Your Voice: whether a newcomer or a loyal patron, please voice your suggestions to improve your BSO experience.|